I Slimmed down the welcoming paragraph’s to a few sentences. Also added an “Allure’s Best Of Beauty Award” logo and a certified organic logo.
christopherkatus
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Lavish Tan
Project name: Lavish Tan
Big picture: Lavish Tan is an organic tanning salon based in the trendy Abbot Kinney area, of Venice Ca. They offer organic brown sugar spray tanning, teeth-whitening, and sell beauty products in a hip, safe, and discreet environment. They have worked with multiple celebrities and have won many local and national awards, and pride themselves as being “the best spray tan in the country.” They also donate 10% of all proceeds to the American Skin Cancer Foundation.
Project summary: Our goal is to simplify the navigation and re-organize information in correct and easy accessible locations.
Business objectives/goals: Lavish Tan wants its site to be easy and fluid. They want information to be clear and correctly grouped. They want to attract new customers by showing all the testimonials and awards they have relieved. They also sell their in-house product line and want to integrate online shopping into the site. Lavish Tans also wants their customers to be able to book appointments online.
Preferred date for launch by client. November 30th, 2011
Target audience: Mid 20′s to late 40′s . Females. High-mid – to high income. Any education. Novice – experienced internet users.
Target audience wants to get information on services offered, location, hours and contact information. They also want to be able to book appointments online and buy products from the online shop.
Perception strategy. :
Current Perception: Institution with safe, clean, and healthy tanning services but website is a bit messy and unorganized.
Desired Perception: Institution with safe, clean, and healthy tanning services which has an easy to use website that makes booking
services and buying products online super fast and simple.
Strategy: We will simplify the navigation and re-organize the site map and group information together correctly and efficiently.
Message Strategy:
Primary message: Lavish Tan is the best decision, for a customer to make, in choosing a spray on tan facility.
Strategy: We will display all information, testimonials, and awards for customers to look at in a simple and effective manner.
Navigation will always be displayed on left side. Pages and information will be regrouped to make more sense.
Competitive Advantages:
Lavish tan uses professional, N.T.T. I. (National Tanning Training Institute) certified airbrush technicians. Lavish Tan’s solution is an organic, brown-sugar based solution-NOT a beta-carotene based (made from carrot extract). The brown sugar based airbrush solution guarantees clients will have a golden, brown color. Lavish Tan custom mixes their solution for each individual based on the base tone of their skin. After testing over 100 different organic solutions and color combinations, Lavish Tan founder, Kelsey Jones, finally mixed what clients say, “is hands down the longest lasting and best airbrush tan out there.” Your tan should hold anywhere from 7-14 days depending on your skin type and care..
Midterm
For my midterm, I will redesign the website for an organic tanning salon named, Lavish Tan.
My friend uses their services and mentioned how messy and confusing their page is. She loves their service but hates using their page.
I will work on simplifying the navigation and re-organizing information in correct and easily accessible locations.
LYCEE INTERNATIONAL OF LOS ANGELES
Project Brief for Lycee International of Los Angeles
Project name: Lycee International of Los Angeles homepage redesign
Big picture:
I. Project summary: redesign home page for Lycee International of Los Angeles, a Pre-school to 12th grade French-English speaking school, with 5 campuses in Los Angeles, California.
II. Business objectives/goals:
A. Redesign homepage to have a modern but friendly feel.
B. Make navigation through out site simple and effective.
C. Ability to apply to admissions and pay tuition online.
III. Preferred date for launch by client: December 1st, 2011
Target audience:
I. Audience description: Parents. French-English speaking.Late 20′s and above, College degree, middle to high income, novice to experienced web user.
II. Audience Objectives / Goals: learn about school ie; history, location, campus tour, curriculum, activities, contact information. Stay in touch with campus life through school blog. Apply to admissions and pay tuition.
Perception strategy
I. Current perception: Unaware
II. Desired perception: modern and up to date, scholastic, and esteemed.
III. Strategy: Work with faculty to choose imagery, typography, and color pallete that co-insides and reflects the ideals and values of
Lycee International of Los Angeles
Message Strategy
I. Primary Message: Lycee International of Los Angeles create modern “Renaissance Students” whose knowledge will guide and assist them and whose enjoyment of learning will never cease.
II. Strategy: Work with faculty to develop the writing style guide. Faculty of LILA will provide copy and images.
Competitive Advantages
I. Cycle system: Students develop at their own pace. Not all children learn and develop in every subject at the same rate.
II. French – English Curriculum: 90/10 from k -5. 50/50 onward.
III. 5 campuses across Los Angels and Orange counties.
I mainly stay up-to-date with graphic and web design by browsing blogs online. I find a lot of good reference and inspirational material on ffffound.com. This site has awesome design images and links in a blog setting, that have been posted by designers from across the world.
When having a design problem, if its technical, I’ll try to look up a tutorial online or ask someone I know that knows a lot more than me in the field. If its something design based, I usually will always ask a few colleagues on what their thoughts are, and work from their opinions and advice.
“Failure by Design”
http://www.getfinch.com/finch/entry/failure-design/
The article explains how many designer’s are scared of failure and choose to “play it safe”, instead of doing risky things, in order to avoid failure. It states that we, as designers, need to fail in order to grow. With out this we will be stuck in the same bland limbo. With failure, we know to what depths we can go to, as designers, to figure out what works and what doesn’t. If we stay stuck, “playing it safe”, we will never know what amazing things we can accomplish. I believe this idea can relate to any one in the world, not just designers.
